search engine  optimization

SEARCH ENGINE OPTIMIZATION

- it is process  of optimizing  your website according to search engine guidelines

SEO   PURPOSE:-

1. Get ranking in search engine result pages [SERPs]

2.Increase website ranking in search engine result pages

TYPES OF SEO :-

1.ON page (optimize inside web page  html source code and content)

2. OFF page (outside web page  eg:-  sharing website page url to social media)

It is process of increase website ranking in search engine result page.

a.Link building 

b.Social media

c.Social bookmarking

Important   On-page SEO points  :

1 seo friendly url:-

a)it should include your main focus keyword

b)Seprate each word by hyphen

c)small Letters

example :

www.yourdomain.com/digital-marketing-course.html

2)Page title :-

a)it should start with main focus keyword

b)its length should 65 characters which count space also

example :

<title> main focus keyword</title>

3)page description(meta description):-

a)Its Describe your web page

b)Its should include your main focus keyword with description

c)Its should be 155 to 165 characters  with include space

example :

<meta name=”description”  content=”your page description with main focus keyword” />

4)Meta keyword:-

a)it include your targeted keywords minimum 5 keywords.

b)and each keywords separate  by comma

example :

<meta name=”keywords” content=”keyword1,keyword2,keyword3,keyword4,keyword5,….” />

5)your web page content should include <H1>,<H2>,<h3> html tags with main focus keyword

6)your first hundred words of your first paragraph should include your main focus keyword

7)your web page content paragraph should include LSI keywords(search related keywords)

8)Your web page should include 2 internal links and 2 external links

example :

<a  herf=”seo-friendly-url.html”  Title=”main focus keyword”> Anchor Text </a>

9)image optimization:-

a)image name should include your main focus   main keyword

exp:-

<img src=”main-focus-keyword.jpg”  alt=”main focus keyword” />